adidas / NZRU
This is a handmanufactured, personalized and limited Art Box as a gift for the upper management of adidas and the All Blacks/New Zealand Rugby Union to commemorate ten years of pride, passion and partnership. The leather bound box with the shoelace-closure is laser-etched with maori inspired ornaments. Inside four studs of original rugby boots holding the team set up of all recipients etched into a plexi sheet. Underneath the rubber band from a original rugby boot holds 15 art prints representing 15 field players and a booklet summarizing 10 years of one of the most fruitful and globally successful partnerships in sports.
With this project we won a few important design awards:
· Gold IF Communication Design Award 2009
· Red Dot Design Award 2009
· Art Director`s Club Germany Award 2010
· First Prize and Special Prize PrintStars 2010
· German Design Award 2011 Nomination
A cooperation between The Art Box Collection and Paperlux.
pictures: Michael Pfeiffer